Location-based targetting

Objective

An e-commerce client wants to show in-page (place-holders) banners with offers based on location.

Purpose

To engage the users based on location and, to promote store or sales with offers.

Features Covered

1. Touchpoints (notif and custom action)
2. Journey builder (real time)
3. Segments

Platform

1. Desktop
2. Mobile Browser (mLite)
3. Mobile Apps

Summary with Screenshots

Step 1: Selecting a notification type.

Navigate to the below screen by:

Resource -> Notifications

Below is an in-page banner for a particular location (geo-targeting). Select banner notification.

Step 2: Editing the notifications.

Go to Touchpoint-> Notifications-> Create New

Paste the content in jQuery selector, change the content that you want to place/replace and save.

Step 3: Creating a flow.

Here, in this campaign, we are selecting the event “started_session” and with a location “Bangalore” by filtering the users only for a particular area with “contains any” (case sensitive).

Step 4: Looping the web notification.

A web notification will fire only if users are in the set location, in this case- Bangalore, started a session and visited the home page. This Event is looped 2000 times to repeat the message every time a user visits the page.

We can also configure this for in-app.